Apple S App Tracking Transparency Att Feature Will Cost Facebook 12 8 Billion
App Tracking Transparency (ATT) On April 26, 2021, Apple announced the App Tracking Transparency (ATT) feature in iOS14, which immediately impacted businesses that rely on advertising dollars. In July, it was reported that it was costing marketers 15% to 20% of their income. Then Mark Zuckerberg of Facebook revealed that his company would lose $10 billion in revenue in 2022. Fears over the impact of ATT caused Snap, to see its stock price drop 25% in October 2021....