Unity’s Merger with ironSource is Finally Complete, Valued at $4.4 bn
Their move to merge was somewhat influenced by the economic slump, but also by Apple’s App Tracking Transparency (ATT) architecture, which was introduced last year, as at least one expert pointed out. Both Unity and ironSource depend on developers purchasing advertising to attract new users, and ATT caused friction on that front; by combining their resources, It also mitigates their individual losses to some extent. In a statement, the ironSource CEO said, In the weeks since Unity and ironSource originally revealed their plans, AppLovin joined the debate in a big manner by making a $20 billion offer for Unity on the condition that Unity abandons its merger plans with AppLovin’s rival, ironSource. After careful analysis, Unity finally rejected AppLovin’s offer, with its board stating that AppLovin’s proposal was not “better.” Check out? TikTok removes more than 15 million videos from Pakistan for violating Community Guidelines in Q2 2022
